"Cowboy Up!" Tuff Hedeman tells an injured Lane Frost in the movie "8 Seconds." What does "Cowboy Up" mean? "Cowboy Up" is "when you are injured or down and the prospect of doing whatever it is you're about to try is so bleak that the best you can hope for is to live through it." Cowboy Up - Inside The Extreme World Of Bull Riding is a 95 minute documentary video, available in both VHS and DVD format, that looks at the life of the professional bull riderin and outside of the arena, and other people involved in the "behind-the scenes" activities. Narrated by actor Luke Perry, (who played Lane Frost in the 1994 movie "8 Seconds"), the video provides an inside look at the bull rider's dedication, training, life on the road, life at home, family, faith, the tears and the blood the dust and the mud, sweat and grit not seen to the audience and fans the few seconds the cowboy is in the arena. It also views others involved in bull riding, the stock contractor, bull fighters, barrel men, sports medicine practitioners and those carrying out ministries. "Cowboy Up-Inside The Extreme World Of Bull Riding" begins with a quote from PRCA and PBR Bull Rider Cody Lambert, the traveling partner of Lane Frost and Tuff Hedeman, and now the vice president of the PBR: "If you don't like doing it more than anything else, there is nothing more stupid or foolish you can do than ride bulls." From there it goes beyond just the thrills and wrecks of most bull riding videos and shows the viewer what it takes, mentally and physically, to participate in the only sport where the athlete could die every time he competes. "This is the ultimate film on bull riding and is great for those who know the sport, and better yet, for those who don't," says producer David Wittkower. "It caters to both." Cowboy Up traces the evolution of bull riding from a rural amusement to the fastest growing sport in America today. It examines all aspects of bull riding, like the bull fighters, barrel men, stock contractors and the sports medicine team. "I don't think people really understand what happens to a rider when he's injured and taken away," notes Wittkower. "People don't realize what it's like driving from event to event, hotel to hotel, thousands of miles a year. What it's like for the wives and children while their husbands and fathers are gone for weeks or months at a time and how they dread answering the phone." Producer-director Wittkower criss-crossed the country, logging almost 100,000 miles, to film events and interview past and present legends of bull riding like Tuff Hedeman, Cody Lambert, Jerome Davis, Cody Custer, Michael Gaffney, Mike White and Adriano Morales, just to name a few. It also features bullfighters and barrel men like Rob Smets, Allen Nelson, Joe Baumgarter and Flint Rasmussen. Other interviewees include stock contractor John Growney, who takes the viewers into an unprecedented tour behind the chutes to look at celebrated bulls of the rodeo and the fierce kind of animal it takes to be in rodeo. Dr. Tandy Freeman, M.D. gave Wittkower unprecedented access into the operating room as he discussed the extremely high rate of injury in the sport. Poignant conversations with the wives like Stacey Custer, Hannah White and Tiffany Davis and children really bring home the lethal dangers of the sport and the emotional toll on family. A touching segment tributes legendary bull rider, Lane Frost, with exclusive interviews with his remarkable parents, Clyde and Elsie Frost. Also Lane's traveling partners Tuff Hedeman and Cody Lambert recall memories of their friend. |
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